Advanced Engine & Thermal Management

MotoRad is a leading manufacturer and supplier of advanced engine and thermal management solutions for automotive OEM and Aftermarket industries.

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Company Profile

Excellence in Motion

Established in 1958, MotoRad develops, manufactures and supplies innovative thermostat solutions, cap solutions and engine management solutions. The MotoRad name is synonymous with quality, reliability, comprehensive coverage of vehicle models and exceptional customer service.

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We are proud that our products allow perfect operation for millions of cars on the world’s roads, 24 hours a day, 365 days a year.

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Values We Live By

MotoRad is dedicated to excellence in every aspect of its operations. The following values guide us in our daily work and interactions – with customers, partners, suppliers, employees and the communities we work in.

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DEDICATION, MotoRad

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RELATIONSHIP, MotoRad

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INNOVATION, MotoRad

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VALUE DRIVEN, MotoRad

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EXPERTISE, MotoRad

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EXPERTISE, MotoRad

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VALUE DRIVEN, MotoRad

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INNOVATION, MotoRad

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RELATIONSHIP, MotoRad

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DEDICATION, MotoRad

Global Presence

MotoRad around the World

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MotoRad Israel

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Shanghai | Motorad China

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MotoRad of America

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MotoRad Mexico

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MotoRad Germany

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Our Team

Management Team

Mr. Offer Shachar

President & Chief Executive Officer

Mrs. Orly Perez

VP Operations

Mrs. Sandra Ziser

Chief Financial Officer

Ms. Galit Even Tzur

VP Quality Assurance

Mrs. Hila Rogalin

VP Human Resources

Mr. Matt Buchholz

President and GM, North America

Mr. Ran Benedik

VP engineering

Mr. Ran Benedik, MotoRad

Mr. Ran Benedik

VP engineering

Mr. Matt Buchholz

Mr. Matt Buchholz

President and GM, North America

Mrs. Hila Rogalin

Mrs. Hila Rogalin

VP Human Resources

Ms. Galit Even Zur

Ms. Galit Even Tzur

VP Quality Assurance

Mrs. Sandra Ziser

Mrs. Sandra Ziser

Chief Financial Officer

Mrs. Orly Perez

Mrs. Orly Perez

VP Operations

Mr. Offer Shachar

Mr. Offer Shachar

President & Chief Executive Officer

Milestones

Excellence in Motion Since 1958

Joseph Fishman founds the company, MotoRad

Joseph Fishman founds the company

In the mid 1950s, Joseph Fishman, a star die maker with the Israeli armaments industry, established a small tool and die shop in Haifa, Israel, to manufacture custom-made dies and distribute stamping machinery. Later on, Fishman decided to invest in the development of a core product line of engine thermostats that could be differentiated with Fishman’s technology and automation expertise…

Fishman’s North America Subsidiary is established, MotoRad

Fishman’s North America Subsidiary is established

Fishman established its North American service operation and began to build dies for steel plates, friction plates and transmission filters. It used the company’s expertise in engineering to buy used presses and rebuild the machinery in order to sell turnkey solutions.

MotoRad® brand launches in NA market, MotoRad

MotoRad® brand launches in NA market

Fishman launched in the North American market, operating under the MotoRad® trade name. Since then, MotoRad has been successful in capturing and servicing major customers across North America.

MotoRad’s German subsidiary is established, MotoRad

MotoRad’s German subsidiary is established

MotoRad’s German subsidiary is established – Motorad expanded into the European market in the early 1990s, operating under the MotoRad trade name. Since then, the MotoRad brand has earned a strong reputation based on its long tradition of dependability and superior performance.

FABRIK Abbildung

MotoRad becoming a Tier 1 OEM supplier

MotoRad becoming a Tier 1 OEM supplier – MotoRad start to develop and sale thermostats directly to the OEM car manufacture

MotoRad’s Mexican subsidiary is established, MotoRad

MotoRad’s Mexican subsidiary is established

Motorad Mexico is established, to serve as distribution center to Mexico and central America as well as a secondary production site.

engine parts illustration

MotoRad China Sales and Marketing office

MotoRad opens a Sales and marketing office in Shanghai, China, and increasing significantly MotoRad’s global presence

MotoRad’s Analytics and Application Engineering Center is established in Atlanta, GA, USA, MotoRad

MotoRad’s Analytics and Application Engineering Center is established in Atlanta, GA, USA

Motorad’s Analytics and Application Engineering Center in Atlanta, GA is established to further support its Advanced Engine and Thermal Management product lines and drive MotoRad’s outstanding category management and engineering capabilities.

1958
Joseph Fishman founds the company, MotoRad

Joseph Fishman founds the company

In the mid 1950s, Joseph Fishman, a star die maker with the Israeli armaments industry, established a small tool and die shop in Haifa, Israel, to manufacture custom-made dies and distribute stamping machinery. Later on, Fishman decided to invest in the development of a core product line of engine thermostats that could be differentiated with Fishman’s technology and automation expertise…

...Read more
1963
Fishman’s North America Subsidiary is established, MotoRad

Fishman’s North America Subsidiary is established

Fishman established its North American service operation and began to build dies for steel plates, friction plates and transmission filters. It used the company’s expertise in engineering to buy used presses and rebuild the machinery in order to sell turnkey solutions.

...Read more
1982
MotoRad® brand launches in NA market, MotoRad

MotoRad® brand launches in NA market

Fishman launched in the North American market, operating under the MotoRad® trade name. Since then, MotoRad has been successful in capturing and servicing major customers across North America.

...Read more
1991
MotoRad’s German subsidiary is established, MotoRad

MotoRad’s German subsidiary is established

MotoRad’s German subsidiary is established – Motorad expanded into the European market in the early 1990s, operating under the MotoRad trade name. Since then, the MotoRad brand has earned a strong reputation based on its long tradition of dependability and superior performance.

...Read more
1995
FABRIK Abbildung

MotoRad becoming a Tier 1 OEM supplier

MotoRad becoming a Tier 1 OEM supplier – MotoRad start to develop and sale thermostats directly to the OEM car manufacture

...Read more
2013
MotoRad’s Mexican subsidiary is established, MotoRad

MotoRad’s Mexican subsidiary is established

Motorad Mexico is established, to serve as distribution center to Mexico and central America as well as a secondary production site.

...Read more
2017
engine parts illustration

MotoRad China Sales and Marketing office

MotoRad opens a Sales and marketing office in Shanghai, China, and increasing significantly MotoRad’s global presence

...Read more
2018
MotoRad’s Analytics and Application Engineering Center is established in Atlanta, GA, USA, MotoRad

MotoRad’s Analytics and Application Engineering Center is established in Atlanta, GA, USA

Motorad’s Analytics and Application Engineering Center in Atlanta, GA is established to further support its Advanced Engine and Thermal Management product lines and drive MotoRad’s outstanding category management and engineering capabilities.

...Read more
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We believe that strong partnerships are the key to successful and sustainable business.

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