
Company Values
DEDICATION
- We’re passionate about succeeding and winning.
- We’re committed to go the “extra mile” beyond our customers’ expectations
- We strive to do things right the first time.

MotoRad is a leading manufacturer and supplier of advanced engine and thermal management solutions for automotive OEM and Aftermarket industries.
Established in 1958, MotoRad develops, manufactures and supplies innovative thermostat solutions, cap solutions and engine management solutions. The MotoRad name is synonymous with quality, reliability, comprehensive coverage of vehicle models and exceptional customer service.
MotoRad is dedicated to excellence in every aspect of its operations. The following values guide us in our daily work and interactions – with customers, partners, suppliers, employees and the communities we work in.
In the mid 1950s, Joseph Fishman, a star die maker with the Israeli armaments industry, established a small tool and die shop in Haifa, Israel, to manufacture custom-made dies and distribute stamping machinery. Later on, Fishman decided to invest in the development of a core product line of engine thermostats that could be differentiated with Fishman’s technology and automation expertise…
Fishman established its North American service operation and began to build dies for steel plates, friction plates and transmission filters. It used the company’s expertise in engineering to buy used presses and rebuild the machinery in order to sell turnkey solutions.
Fishman launched in the North American market, operating under the MotoRad® trade name. Since then, MotoRad has been successful in capturing and servicing major customers across North America.
MotoRad’s German subsidiary is established – Motorad expanded into the European market in the early 1990s, operating under the MotoRad trade name. Since then, the MotoRad brand has earned a strong reputation based on its long tradition of dependability and superior performance.
MotoRad becoming a Tier 1 OEM supplier – MotoRad start to develop and sale thermostats directly to the OEM car manufacture
Motorad Mexico is established, to serve as distribution center to Mexico and central America as well as a secondary production site.
MotoRad opens a Sales and marketing office in Shanghai, China, and increasing significantly MotoRad’s global presence
Motorad’s Analytics and Application Engineering Center in Atlanta, GA is established to further support its Advanced Engine and Thermal Management product lines and drive MotoRad’s outstanding category management and engineering capabilities.
In the mid 1950s, Joseph Fishman, a star die maker with the Israeli armaments industry, established a small tool and die shop in Haifa, Israel, to manufacture custom-made dies and distribute stamping machinery. Later on, Fishman decided to invest in the development of a core product line of engine thermostats that could be differentiated with Fishman’s technology and automation expertise…
Fishman established its North American service operation and began to build dies for steel plates, friction plates and transmission filters. It used the company’s expertise in engineering to buy used presses and rebuild the machinery in order to sell turnkey solutions.
Fishman launched in the North American market, operating under the MotoRad® trade name. Since then, MotoRad has been successful in capturing and servicing major customers across North America.
MotoRad’s German subsidiary is established – Motorad expanded into the European market in the early 1990s, operating under the MotoRad trade name. Since then, the MotoRad brand has earned a strong reputation based on its long tradition of dependability and superior performance.
MotoRad becoming a Tier 1 OEM supplier – MotoRad start to develop and sale thermostats directly to the OEM car manufacture
Motorad Mexico is established, to serve as distribution center to Mexico and central America as well as a secondary production site.
MotoRad opens a Sales and marketing office in Shanghai, China, and increasing significantly MotoRad’s global presence
Motorad’s Analytics and Application Engineering Center in Atlanta, GA is established to further support its Advanced Engine and Thermal Management product lines and drive MotoRad’s outstanding category management and engineering capabilities.
We believe that strong partnerships are the key to successful and sustainable business.
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